Nobody talks about the founder who built their company between the hours of 9 PM and midnight, with a sleeping kid down the hall and a credit card balance they’re pretending not to think about. They should. The version of entrepreneurship that gets told most often looks something like this: person has idea, person quits job, person builds company, person succeeds. Clean. Linear. Inspiring. The version that actually happens most often looks something like this: person has idea

Stephen R. Covey once wrote something that should stop every ambitious person cold. It still does. Stephen R. Covey, in his lesser-known but quietly devastating work Spiritual Roots of Human Communication, wrote this: “When we borrow our strength from the label on our shirt, sweater, shoes, or dress; from our association with a club, an ‘in’ group; from our position of influence, power, and prestige; from our car, beautiful house, or other status symbols and trappings; or fro

A small but determined group of founders in St. George has launched one of the most ambitious economic development initiatives in Southern Utah’s history. Their goal: $10 billion in scalable companies by 2035. Their motivation: keeping the next generation from having to leave. It started with pizza. Not a boardroom. Not a venture capital pitch. Not a government grant or a ribbon-cutting ceremony with a mayor and a pair of oversized scissors. Just pizza, a borrowed event space

St. George took the top spot. Cedar City took third. Washington City took fourth. Three of the top five small cities in America to start a business are forty-five minutes apart in the Utah desert. Here's the story behind the numbers. The spreadsheet doesn't lie — but it doesn't tell the whole story either. In April 2025, financial wellness company WalletHub published its annual ranking of the best and worst small cities in America to start a business. The methodology was rigo

Walt Disney had a simple rule that changed the way people experience joy: Always be plussing. It meant that no idea, no process, no customer moment was ever “done.” Every part of Disneyland — from the smell of popcorn on Main Street to the music that plays while you wait in line — was designed to feel just a little bit better than last time. Walt never stopped asking one question: “How can we make this better?” That question built a kingdom. The Berm and the Bigger Vision Lon

Walk into any grocery store, scroll through Amazon, or even browse the aisles at a local Utah hardware shop. You’ll see the same thing happening everywhere: people aren’t really being sold anymore—they’re choosing. Think about it. Nobody’s standing in front of you convincing you to buy Coca-Cola over Pepsi, or Nike over Adidas. You already know what you’re going to grab before you even hit the shelf. That’s not salesmanship. That’s branding. As Al Ries and Laura Ries wrote in