top of page


Life On The Edge: The Story of Cliffside Restaurant in St. George, Utah
The story of Cliffside Restaurant is one of two best friends who've stuck together through fifty years of entrepreneurial ups and downs. They've never stopped believing in each other, in their faith, and in a brighter future. They turned a dilapidated, abandoned building they found on Craigslist into one of the best dining experiences in Utah. And knowing how they got there only adds to the experience. It started with a pink hotel. It was 1980, and Tom and Dorothy Heers were
9 min read


Co-Founding TruFru | An Interview With Taz Murray
TruFru is a beloved snack brand now sold in every major retailer you can think of - Costco, Walmart, Walgreens, Maverik, and more. But there was a time when the only place TruFru had any shelf space was in the mind of Taz Murray. And his first attempt at creating the healthy, delicious treat he'd always dreamed of creating didn't get the reception he'd hoped for. For over a decade, Taz Murray carried a desire to create something both healthy and indulgent. A delicious treat t
10 min read


A Builder of People | Nick Greer, Co-Founder of Built Bar
What do you think people will say about you when you die? What do you hope they’ll say? What would you like your loved ones, children, or grandchildren to remember most about you? For Nick Greer, Co-founder of BUILT, the answer might be a little different than you’d expect. (Or exactly what you’d expect, if you know him well enough.) “If anything is ever said about what I’m doing today — he’s a dumb chocolate guy, or he built a CPG brand, or BUILT is brought up — then I absol
5 min read


Still Trying to Get It Right: The Story of Del Parson, A Lifetime of Striving, & The Famous Portrait He Almost Tossed In The Fire
The world renown artist who almost tossed his most iconic painting in a fire before the world could see it.
8 min read


What Gets Passed Down: Founder of SkyWest Airlines, Ralph Atkin & Joe Atkin Talk Family
Two generations of builders sit down together for an interview and land on the same conclusion: the most important thing either of them ever built has nothing to do with a company.
3 min read


Keep Getting Up: The Story of Chris Studdert, Co-Founder of Blue Coolers
He's lost a ranch, a tech company, and a salary more than once. He's also built something real every single time he found his footing again. And somehow he's come out of it all with his faith intact, a stronger marriage, and a perspective on business and life that anyone can learn from. If you want to know what entrepreneurship actually looks like when it's lived in full — the real version, not the polished one — this is that story.
8 min read


The Truth About Creativity: Why You Need To Be Both An Innovator & A Self-Starter
Having great ideas isn't enough. Working hard isn’t enough. The ones who actually build something lasting are those who learn to do both — at the same time. Every entrepreneur has met both of these people. The first one lights up every room they walk into. They've got three new business ideas before breakfast and will tell you about all of them with an energy that makes you want to grab a whiteboard and map out a business plan on the spot. They're creative, visionary, optimis
7 min read


Boredom: The Competitive Advantage We’re Too Busy To Claim
It doesn’t cost anything. It doesn’t require a subscription. And almost nobody is using it. Here is a question worth sitting with for a moment. When was the last time you were truly, completely, uncomfortably bored? Not relaxing. Not resting with a show on in the background. Not listening to something on a walk or scrolling through something while you waited in line. Actually bored — with nothing in your ears, nothing in your hands, and nothing demanding your attention. Just
4 min read


The Art of the Pivot: How Many Companies You Know Almost Became Something Completely Different
The plan you started with is not always the plan that saves you. Sometimes the pivot isn't the detour. It's the destination. Here is something nobody tells you when you're building a business: the original idea is rarely the one that works. Not because the original idea was bad. But because the market, the timing, the customer, the world — none of it holds still long enough to cooperate with your plan. The founders who build lasting things aren't necessarily the ones with the
5 min read
bottom of page